Pink Friday is right around the corner! Davie County’s fabulous boutiques will be rolling out the pink carpet and offering special deals and promotions from 10 a.m.-4 p.m. on November 18. Grab your friends and family and get your holiday shopping done ahead of time!
“Pink Friday is a small business spin on the traditional Black Friday shopping experience, reminding people to #shopsmallfirst or, in our case, #ishopdavie,” said Caroline Moser, president of the Davie Chamber, which is partnering with the boutiques to host the annual nationwide event.
“This is a new and fun event to showcase all of our fabulous boutiques in the county. Black Friday is the largest shopping day of the year, but the sales and promotions from big box stores often overshadow the experiences that small businesses are focused on providing. The goal on November 18 is to celebrate the businesses that are the backbone of our local communities.”
Pink Friday is strategically positioned the week prior to Black Friday to ensure that small businesses are given the first opportunity to help shoppers in their quest for holiday gifts. These locally-owned stores are usually overlooked by big corporate ran stores and deserve their own weekend to shine.
This year’s participating boutiques include Bird & Co., Bizzy Beez, EllaRose, Lydia Jaynes, South + Main, and Southern Ties. Each will be stocked and ready to help you find that perfect gift or a little something special for yourself.
“I love this movement to shop local and support small businesses on Pink Friday before shopping from the big boxes on Black Friday!” said Stephanie Shoffner, owner of Lydia Jaynes. “As a small business, creating community with our customers and offering diverse products to our community is so special for me. When you visit Lydia Jaynes, you’re supporting a dream, and we couldn’t be more thankful for each person that shops with us!”
“We want shoppers to feel like they are buying meaningful gifts this year,” said Crystal Moody, manager of Southern Ties Boutique. “With the help of our staff at Southern Ties Boutique, shoppers will get a personalized shopping experience catered to them.”
Southern Ties Boutique owner Suzanne Lakey added, “Choosing to shop small with us means you are making an impact in boosting the local economy, supporting a woman-owned business, and my dreams of making every woman in every size feel confident and as beautiful as God created them. With every purchase, you are also supporting ABC of NC, a center that provides services to people on the Autism Spectrum.”
Brooke Albrecht, owner of EllaRose Boutique, is also excited to participate in Pink Friday this year.
“Shopping locally is so important in order for our community to thrive. We hope you all will come out on the 18th to support your local businesses!”
Moser has been pleased with the community-wide support of the event. “Everyone was eager to jump on board to participate in Pink Friday. Our sponsor, Rick Donathan, of Main St. Brokers, was amazing to work with in creating engaging videos for our social media to promote Pink Friday. I asked him to get a pink suit in honor of the day, and he knocked it out of the park, to say the least. The towns of Bermuda Run and Mocksville were a joy to work with, and we loved including our mayors in creating marketing content. We are thankful not only to our boutiques but to ALL the businesses that make our community an amazing place to live, work and play!”